A look back at Healthcare Recruitment in 2010

by Brian Weidner on December 23, 2010

I don’t know much about Roman Mythology. (Are you surprised?) However, I’d like to mention Janus in my post today. Janus is the god of gates, doorways, beginnings, endings, and time. He is also the namesake for the month of January. Most often he is depicted as having two heads, facing opposite directions; one head looks back at the last year while the other looks forward to the new, simultaneously into the future and the past.

Within this blog post, I’d like to take a quick look back at Healthcare recruitment in 2010. Then within a new post next week, we will explore what might be on the horizon in 2011.

On December 31st, 2009 I made a prediction about Wisconsin Healthcare Recruitment Trends.. The prediction related to the use of video within the Wisconsin Healthcare community. Specifically I predicted that healthcare organizations will begin to incorporate the use of on-line videos within their recruitment strategy.

Since then I have been casually tracking the use of video within recruitment. Here are some great examples of organizations that have put this to work.

1. Pink Glove Dance. Watch the video and read my commentary here. Currently this video has about 12.5 million views.

2. CheeseHead Dance Videos. Two Healthcare organizations in Wisconsin have created their own versions of dance videos. Watch the videos and read my commentary here. Fort Healthcare video has 1,303 views and UW-Health Chinheads has 2,439 views.

3. Aurora Health Care Video Job Posting. Earlier this week I can across this video job posting for Physical Therapist career opportunities at Aurora Health Care. Watch the video here.

I’m going to go ahead and claim that my vague prediction from last year was correct.

What are your thoughts on the use of video in healthcare recruitment? Comment below or Email me your input and I’ll include within a future post.

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