Here are a few comments that I’ve received this week:
“My cousin recommended this blog and she was totally right keep up the fantastic work!”
“Really interesting post, thanks! Do you mind if I publish it in my blog, with a link back to you?”
“Hi, I like your blog. This is a cool site and I wanted to post a little note to let you know, nice job! Thanks Lisa”
The only problem is that all these comments are fake. When you leave a comment on a blog you can include a link to your website, these links will help with Search Engine Optimization (SEO), which helps your website appear higher on Google. As a result, spammers have created automated systems that leave comments on blogs. They are not real people and certainly don’t care about Healthcare recruitment in Wisconsin.
When I get the email with their “fake” comment I’m always excited. Then a few seconds later, I realize that the comment is phony and disappointment sets in. The idea of a real person giving a positive comment about this blog is very appealing to me. In fact it’s what I crave…and what all of us craves!
We want real connections with other people. We want another people to listen and appreciate what we have to say. If we have a question, we want to reach a knowledgeable person who can personally respond. In many ways technology has enabled an abundance of fake connections which can be incredibly annoying. Like when you receive a spam email message from a business owner in Kenya who wants to send you money. Or when you call a customer service hot line and spend 30 minutes hitting buttons on your phone before a real person….in Manila, Philippines…answers the phone.
Let’s tie this to Healthcare recruitment in Wisconsin. Many recruiters seem to follow a transactional approach. It might sound something like this:
“I have a position open for a Pharmacist, so I’ll post the position on a few job boards, and follow our hiring process. On my outgoing voicemail I state that I can’t return individual calls from candidates. I really don’t want to build relationships…I just need a qualified Pharmacist to come forward when I post the position. Why are people so difficult?”
This sends a message to candidates that we really don’t care about them. We only want to go through the motions to uncover a candidate who we’ll never keep in touch with once the position is filled.
Rather, I’d encourage you to give candidates what they crave. Listen to their career goals and take a long term perspective to build a mutual relationship. Develop active channels to stay connected for future networking and career opportunities. Be a recruiter and a real person…at the same time.